Blog

In the ever-evolving landscape of branded audio, 2023 has been a remarkable year of innovation, creativity, and huge growth in the sonic branding field. Let's dive into the symphony of trends that defined the past twelve months. The demand for authentic, culturally...

"Audiobooks are big business, and we need only to look at recent titles to see that the proof is in the digital pudding." - Anne McCarthy We've been recording books since they were still called "Books on Tape," but the explosion in popularity over the last few years...

If you're a rock climber, you've probably had the Reel Rock film tour on your calendar all year. If you're not a rock climber, you should add it to your schedule anyway. Have you seen The Alpinist? Our hands are still sweating from watching that one... And the...

At least 'tis the season to be thinking about the music for your holiday campaign. Which songs are public domain? Which have "It's Complicated" as their relationship status? Which can we write new lyrics for? Here's a quick cheat sheet: On the most basic level, if it...

Podcasts have become one of the best ways for brands to connect with their audiences, offering on-demand convenience and a regular touchpoint. Costs to create one are low, compared to video content. So why are there SO many terrible podcasts out there? And how do you...