If you weren’t living under a rock in the early 2000s, you remember the ubiquitous hit “Absolutely (Story of a Girl)” from the band Nine Days.
Creative Agency Karsh / Hagan tapped Coupe to put together a deal to reunite the band and create a new version of the song (and its classic music video) celebrating the many wonders of South Dakota for the state’s travel board. Like the band, South Dakota is more than a one-hit wonder in Mount Rushmore!
Nine Days, their publishers, management and the team at Karsh made this complex project an absolute joy to pull off, and the results speak for themselves. Coupe handled negotiations and deal-making for publishing and master recording rights, corralling the band members for the video shoot, vocals / music arrangement, and post production. It all came together just in time to air during Taylor Swift’s appearance at the Super Bowl.
We’ll see you this summer for a road trip!